Challenge Grants are matching funds your organization provides to help increase support for WFIT during our on-air fundraisers. At the same time, the challenge grant raises awareness of your business with our listeners. A Challenge Grant sponsor is any business, organization, foundation or individual who agrees to pay a predetermined amount of money to WFIT in a challenge to listeners to make a pledge. If the amount is matched in listener pledges during a specific time period, your business pays the Challenge Grant.