Hospitals stepped up their advertising in 2011, and some newcomers to the national marketing game are academic medical centers. While the coast-to-coast commercials help attract faculty and students, they're also aimed at getting more paying patients to travel for treatment.
For the past 10 months, Syrians have taken to the streets in large numbers to oppose a repressive regime that has not hesitated to use force. The United Nations estimates more than 5,000 Syrians have died, and it is far from clear how the uprising will play out. President Bashar Assad's regime blames the revolt on Islamist militants and casts the uprising as a threat to Syria's minorities, including Assad's fellow Alawites and the country's Christians.